He calls it UNmarketing. I like the way he thinks.

"Bloggers blog because they have a passion for something." I LOVE this. And I heard it from one of the greatest speakers I have yet to hear...Scott Stratten, President and author of UnMarketing, in the basement of Blueberry Hill...otherwise known as The Duck Room. I was there with @StLScialMedia  (Elizabeth Liebel), the one other in my life whom I can relate to 100% when it comes to a passion for all things social media, PR and marketing. 
The basis of this whole UnMarketing concept, is simply to go back to the basics. UNlearn what you've learned already. Marketing via Facebook, Twitter and other forms of social media should not be brain science. It's easy, and if not correctly, it's an amazing way to market not only yourself, but your company or your business...which leads me to exactly what I am doing today. As many of you very well know, I am a social media addict. If I'm not signed on to both Twitter and Facebook on my computer, I'm always signed on on my iPhone. I update my own personal Twitter account possibly more than one should...if that's even possible?! I'm marketing myself. "We don't choose to market, we're marketing all the time." Not only do I want to share my life and interests with  my family and friends and others in cyberspace, but I am networking and meeting so many great new people and learning so many great new things to help me with what I am currently doing and to get exactly where I want to be in the future. I currently manage all of the social media accounts for my family's company, Performance Plus, Inc., and there is way more to actually making it work than putting up a new post here and there. Thanks to UnMarketing, I've learned more great new strategies to keep things growing from tonight's UnMarketing Unbook Tour in the Loop. SO glad Mr. Stratten made a visit to STL! Here are some of my tweets from some of the great statements he made tonight...it's the best way to explain some of the awesome stuff I learned, simply put. I tweet a lot as it is...imagine my fingers to that phone all night tonight! And, Mr. Stratten, if you happen to be reading...I am obsessed with your I # STL T-shirt and am dying to have one in pink. I'm assuming you have yours made for each city you visit? I'm going to need to figure out how to get one of these for myself : ) 
I am quite possibly obsessed with social media. 


"We used to call it talking." : )

Tonight's Twitter Timeline: 

Oh no barely any service in the duck room!! #smcstl
Sitting front row with @Stlscialmedia waiting for this show to get started!! #smcstl
@StLScialMedia woooo #smcstl so glad we're here together!!! : )
Thanks @stlscialmedia my nametag says @KaseyADPi. Should I be embarrassed?! #smcstl
@GordonSteffens just got a mention on the screen at the @Unmarketing #unbook tour. Sweet!! : ) #smcstl
@stlscialmedia I think I'll write a book while the kids are at school#smcstl
Dying phone. So Not good!! #smcstl
Missing "Jingle All The Way" on HBO Family for @unmarketingtonight. It better be on demand.
@StLScialMedia @haderryt Totally hitting on me. In the Duck Room. #smcstl
I # STL. Obsessed! I love this!! #smcstl
Marketing is not a task. #smcstl
We don't choose to market. Were marketing all the time. #smcstl
People dont spread meh. People spread Awesome. Thanks for the sign : ) #smcstl
You blog when youve got Something to say. People blog because they have a passion #smcstl
Why we spread emotion hasn't changed. How we spread emotion has changed. #smcstl
I literally love social media #smcstl
Lets get better at now before we look at tomorrow. #smcstl
Don't write frequently; write awesome #smcstl
A list is more valuable than a click #smcstl
Social media just amplifies things. It doesn't make Anything better#smcstl
Social media success doesn't exist #smcstl
Agreed! “@StLScialMedia: This stuff is too good to try to tweet everything I love the @unmarketing tour #smcstl”
Know, like, trust. Social media increases all 3 of these things#smcstl
We've got to learn to grow to 40 first before we grow to 40,000#smcstl
Getting retweeted builds follows but replies build relationships#smcstl
We used to call it talking. Ha #smcstl
Should we use it? Should we not!!? #smcstl
Four popped collars...that's a quad pop ha love this! #smcstl
@stlscialmedia We may or may not have been the mannequins tonight haha
It takes 1000 tweets to build a reputation and one to ruin it #smcstl
The best way to get Twitter followers is to not try to get them#smcstl
I too am really bad at turning Twitter off!! #smcstl
RT @JavaSTL: Quote: "@pistl is the greatest pizza in the world...bring it #Chicago" -@unmarketing #smcstl
The internets awesome and when you piss off a geek it rules. Haha love this #smcstl
If you don't have time for your medium, remove yourself from the medium. @unmarketing #SMCSTL
I loved everything about tonight. I was totally in my element. #smcstl
And I am now dying for a pink I # STL Tshirt. Where can I find this?#smcstl #ilovesocialmedia

For those non-Twitter users out there, you probably have no idea how to even follow this...but for those of you who do, Follow me!! (@KaseyADPi) : ) 

Living in a Facebook world

WOW! It has been way too long since I have been able to post anything! Life has been SO busy lately! But do you know what I do indeed of course find the time for? Facebook (and Twitter too of course). My work revolves around social media (Facebook and Twitter), and so does my life. I have an iPhone with both Facebook and Twitter always in the palm of my hand. I am a social media fanatic, and my family, fiance and all of my friends know that about me. One of my favorite things about Twitter especially is that I can write whatever I want, when I want to. I am one of those people that has a lot of random thoughts constantly running through my mind, and quite honestly, I want to express them. What better way than by writing a quick Twitter update!? I LOVE to write and wish so badly that I had more time to do it (ie. I haven't had time to write a full blog post apparently since September), but something such as Twitter still gives me the option to do just that in the limited amount of time that I have literally in the palm of my hand. What more could I ask for!? I'm sure so many of you saw Social Network the weekend it came out last month. I know I had been counting down the days to see it. It bewilders me to think that we really and truly are living in a world of Facebook and social media, but I'll be honest, I love every bit of it. This is a viral economy. It can certainly be dangerous at times if not handled in the proper manner, but if it's all used the right way, it can be AWESOME in so many ways! My title at work is Marketing Communications Coordinator. I do the social media. How crazy is it that we know have jobs everywhere consisting of Facebooking, tweeting and blogging all day? Facebook is powerful. I oftentimes wonder what our lives would be like today if we didn't have Facebook to turn to when we're bored, when we want to tell all of our 'friends' "what's on our minds", when we want to promote things, when we want to buy and sell things, when we want to show off pictures of what a fun weekend we had, when we want to promote our business or our product? What would we be doing? I try to think back on when I was in high school and Facebook had just become a new phenomenon, yet still not one big enough for all of us to catch on to, but boy did we ever catch on quickly. Instead of saying "call me" today...we tell people to "Facebook" us. Someone created this website (we all know the story), and it turned into a means of living for many (let's be honest...all) of us today. Tonight, I got a FB friend request from someone whom I have not talked to in several years...took me a while to actually realize who it was. I turned to Facebook where I was going to search the name...not realizing that I was already looking at my friend request. My point is...I don't even turn to Google or anything else, I automatically revert everything back to Facebook. It's a common search engine today. It's crazy! If you ever want to know what's going on...just check the newsfeed and you're quick to figure it out. Society and the way it's run change so quickly from time to time, but who knew this is what it would someday be like? The definition of all of us would be simply put by a profile page with photos and a 'wall.' I think it's awesome. I wouldn't have it any other way because there is so much potential in every aspect of it. I'm anxious to see how much further it can even possibly get. Because I'm sure there's more. There always is. There are still many out there who have not jumped on the social media band wagon, and that's fine, but when your own grandparents and aunts and uncles are your Facebook friends, you know it's something that truly everybody is a part of. I know that I would not have been able to stay in contact with nearly as many people as I do today if it weren't for Facebook. It makes things that much easier and more convenient for us all. Some say it's a bad thing, but more find the positives in it, and I'm definitely one of those. Now I need to get back to checking FB and Twitter before I put an end to this night : )